Hi, I'm Jennifer 👋
I turn campaign data into growth stories that actually convert.
AI Program Manager | Data Analyst | Digital Marketing Professional
6+ years across the U.S., UK, and GCC markets, translating performance data into recommendations that move revenue.
M.S. Business Analytics, Rutgers
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WORKED WITH
About me
Client-facing growth and digital marketing professional with 6+ years of experience across consultative sales, business development, and account management.
My work has spanned the U.S., UK, and GCC markets, including Saudi Arabia and Bahrain, where I built trusted relationships with business owners and stakeholders while identifying upsell opportunities and driving measurable growth. I care about translating campaign performance data into recommendations people can actually act on — using SQL, Python, and Tableau to turn numbers into decisions.
Based in Edison, New Jersey. Currently a Database Engineer at Richmond Green Inc.
Education
M.S. Business Analytics
Rutgers, The State University of New Jersey · GPA 3.8
M.S. Digital Innovation & Analytics
Royal Holloway, University of London
B.Com Honors, Finance & Investment
Christ University, Bengaluru
How I work
Whether I'm sizing an upsell opportunity or building a funnel dashboard at midnight, these are the principles I come back to.
Let the data lead.
Build trust before the pitch.
Turn numbers into a story.
Localize, don't just translate.
Experience
Client growth, digital marketing, and analytics across four roles.
Nov '25 — Present
Database Engineer
Richmond Green Inc. · New Jersey
Built performance dashboards and text analytics in Python and Tableau for client-facing business reviews, ensuring 100% data integrity for executive decision-making.
Mar '24 — May '25
Marketing Manager
Rutgers Camden Faculty of Arts and Sciences
Managed campaign strategy across 90+ programs, driving a 30% lift in ROI through KPI optimization and full-funnel attribution dashboards.
Feb '21 — Aug '23
Marketing Specialist
Aptech Institute W.L.L · Manama, Bahrain
Analytics liaison for corporate clients across GCC markets, driving a 25% improvement in organic growth and 35% increase in lead conversions.
Jan '20 — Dec '20
Project Coordinator
Web Design Bahrain · Manama, Bahrain
Delivered 100% on-time client rollouts, and ran segmentation analysis for clients moving to digital-first business models.
Skills & tools
SALES & BUSINESS DEVELOPMENT
DIGITAL MARKETING & ADVERTISING
ANALYTICS & TOOLS
COMMUNICATION
Selected work
Analytics
Textual Analytics of Corporate Communication
Applied Python-based sentiment and subjectivity analysis to job description text to quantify corporate culture and examine its relationship with stock returns.
Modeling
Diamond Price Prediction
Built a predictive regression model to estimate diamond pricing from multivariate features (carat, color, size, clarity, cut).
Dashboards
Full-Funnel Attribution Dashboards
Integrated attribution, funnel health, and budget utilization metrics into a single dashboard guiding growth decisions across 90+ programs.
Ask Jennifer
This runs on Claude, briefed on my background. Ask about my experience, skills, or how I approach my work — it'll answer as a well-informed assistant, not as me.